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(Con-)figure it out!

In our case study, we investigate the use of digital configurators within market research online communities (MROCs) as viable tools to empower consumers and fuel front-end innovation. Based on an online research community by Braun, an electronic...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Volker Bilgram, Dorothée Stadler, Gabriele Stahl
June 15, 2014
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Citation

Bilgram, Stadler and Stahl (2014a, June 15). (Con-)figure it out!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/-con--figure-it-out--8152